Wells fargo championship

The intent was to develop a highly-engaging marketing campaign that WF relationship managers could leverage when inviting clients to the WF Championship and Pro-am events.

My role as Art Director for this campaign included close creative collaboration with Senior Copy Writers, Junior Designers, and Print production. We created a holistic experience that included hotel signage, ticket holder, invitation to the pro-am event with specialty gift. My main responsibilities were creative concepting, presentations, layouts, sourcing photography, and development.

Hotel Experience

On course experience

I created a handy custom made pocket folder which was mailed to our hosted guests that contained their tickets, a brochure with useful on course information as well as inserts about what to expect while attending. It was created so that it could close tight with a fold-over tab and brought with them to the course.

Pro-Am invitation

I created this custom invitation to invite select clients to play with the pros during the pro-am event. The invitation included the invitation with gold foiled lettering, a custom designed bag tag, golf balls and tees. These items are fit neatly into a custom box with foam inserts to house all the elements and was adorned with a satin ribbon and gold foiled sticker.