Experience

Senior Art Director
Prudential Financial

Met client objectives, leveraging expertise in typography, iconography, color theory, digital design and UI tactics.
Led design and execution of digital content for email and social campaigns.
Clearly presented the work and was able to articulate and advocate design rationale
Led creation and delivery of design solution documentation to support marketing campaigns and product launches.
Close collaboration with copy writers, video production, web developers, and interactive designers.
Led client and internal presentation of concepts and work.

Collaborated on producing beautiful and innovative designs for website, mobile, banners, video and social as well as print to define campaigns
Responsible for the full design lifecycle from concept to execution
Clearly presented the work and was able to articulate and advocate design rationale
Created and managed scalable design systems and components to drive consistency and effectiveness across mediums
Oversaw and managedthe preparation of all finished files that complied with the correct output specifications
Effectively managed workloads within agreed timelines
Worked proactively under own initiative and as part of the design team
Supervised and mentored Junior Designer to help develop their creative abilities
Proactively monitor artwork quality, accuracy and consistency

Shaped customer experiences across all touchpoints (paid/owned/earned) – from insights to implementation.
Thought conceptually, in partnership with Senior Copywriters, CX Designers, Motion Designers, during brainstorming and idea generation.
Partnered with agency account management and client partners to ensure campaigns/programs meet business objectives and align with brand and budget restraints.
Produced line of business-specific standards, guidelines, quick reference guides, toolkits, and imagery.
Worked closely and collaboratively with the studio team throughout the execution process.
Represented the team in both internal and client presentations, effectively communicating both strategic quality and creative rationale.

Design development for complex integrated creative projects — advertising, print marketing materials, as well as interactive and web initiatives.
Continually elevated the level of creativity and work produced to ensure that all work produced is accurate, technically correct, high-quality, and press-ready
Provided consultation, supervision of work from other designers.
Partnered closely with project managers, traffic, service group managers, and business partners
Participated in launch, progress, and presentation meetings with customers; works with customers to develop and refine creative briefs.

Art director responsible for client communications, development of creative direction and design for projects including logo development, ad campaigns, internal communication pieces, publications, brochures, illustrations and websites.
Clients include Local talent, Sharps heating and air, Peoples choice insurance, MacDonald landscape design, Colon cancer support network, Tesoro Boutique, Custom Floor coverings, 1st Choice propery group.