Small Business direct mail campaign

For this direct mail campaign we targeted Small Business owners at different success levels who felt they were not getting the attention and expertise they needed to manage their everyday business finances. We encouraged them to meet with a Business Development Officer and to open an eligible business checking account. By opening an account they were eligible for a bonus and could receive the dedicated relationship they and their business deserved.

My role as Art Director for this campaign included close creative collaboration with Senior Copy Writers, Junior Designers and Print production teams. We created a series of DM packages that spoke to each target audience through copy and visuals. My main responsibilities were creative concepting, presentations, layouts, sourcing photography, and development.