Exhibition Design

Sibos is a annual conference, exhibition and networking event organized by SWIFT for the financial industry. What started out as a banking operations seminar in 1978, has grown into the premier business forum for the global financial community to debate and collaborate in the areas of payments, securities, cash management and trade.

For this year the thematic backdrop was “Building for the Future”. Our global clients came to Sibos with high expectations of partnering with the WF team to learn about the latest Wells Fargo innovations that could help them strengthen their abilities to succeed in the future.

My role as Art Director included close partnership with business clients and creative collaboration with Senior copy writers, booth vendors, CX designers, animators and videographers. My main responsibilities were creative concepts, identity development, story boarding videos, booth and digital layouts, and presentations to business clients.

To Future Forward is to come together with our customers to accelerate seizing real opportunities for global growth. We set out to inspire and challenge business partners to explore innovations that can unlock those growth opportunities.