Portfolio by Wells Fargo premier campaign

For this direct mail campaign we targeted Affluent Wells Fargo Customers, that qualified for a deeper, more personal level of service. We wanted them to enroll in a Portfolio by Wells Fargo Premier account so they could get a higher level of service and connect them to a Relationship Manager and gain access to a full range of WF financial professionals, exclusive benefits and services.

My role as Art Director for this campaign included close creative collaboration with Senior Copy Writers, Junior Designers and Print production teams. We created two DM packages, one with a cash incentive and the one without. My main responsibilities were creative concepting, presentations, layouts, sourcing photography, and development.