Opportunity for growth campaign

The objective for this campaign was to help drive enrollments in our Portfolio by Wells Fargo accounts, by convincing affluent prospects who want an easier way to manage and grow their assets that they should enroll in this new account because they’ll get a new level of banking benefits including discounts on loans, bonus interest rates, waived fees, higher rewards and specialized guidance.

My role included creative brainstorming in collaboration with senior copy writers, and UX designers. Together we created a cohesive campaign that included crafted copy and sourced photography that resonated with our target audience. I was also responsible for adapting sub-level standards for PbyWF into layouts that not only resonated with our target audience but as well reinforced our overall Wells Fargo branding.