In-branch financial health campaign

Through a holistic in-branch experience of digital and print communications we set out to encourage WF customers to take steps toward developing healthy financial habits that would put them on the path to reach their financial goals.

My role as Art Director for this campaign included close creative collaboration with Senior Copy Writers, Junior Designers, Print production and Video production. We created a holistic in-branch experience that utilized relatable imagery and copy that set a optimistic tone that even small actions can make financial goals happen. My main responsibilities were creative concepting, presentations, layouts, sourcing photography, and development.