In-branch Cash wise campaign

The intent behind this campaign was to create a buzz and awareness of WF’s competitive cash rewards product. Ultimately driving card interest and application.

My role as Art Director for this campaign included close creative collaboration with Senior Copy Writers, Junior Designers, Print production and Video production. We created a holistic in-branch experience that utilized card art and messaging that highlighted the benefits of this card. My main responsibilities were creative concepting, presentations, layouts, sourcing photography, and development.