Getting to know our customers

In this series of infographics we set out to educate our team members, through large posters and animated digital banners, of important customer insights and targeted gaps where the company could focus better on.

My main responsibilities for this campaign was to reinterpret overly complex data into simple, concise infographics. Our touch points were large break room posters and digital animated banners. I worked closely with Senior Copywriters, Account teams and business partners. I was responsible for all layouts and animations.

1246773 Retirement Banner Ad - The Challenge- Preparing for Retirement.gif