2019 Earth Day Campaign

For this campaign we set out to convince team members, customers and prospects who want to make a positive contribution towards sustainability efforts, that they should join Wells Fargo in celebrating Earth Day by making commitments to help the environment. Because, collectively the action actions they take individually, can make a positive impact on the environment, people, and communities everywhere.

My role as Art Director for this campaign included close creative collaboration with Senior Copy Writers, Junior Designers, Print production and UX designers. We created a cohesive campaign that included posters, digital signage, and digital banners. My main responsibilities were creative concepting, presentations, layouts, sourcing photography, and development.