campus card campaign

For this campaign we set out to convince students, faculty and staff of 28 campus card schools that they should speak to a banker about opening a new WF checking account and link it to their campus I.D. Because, with one card they can enjoy the convenience of their campus card acting as an ATM/Debit card on and off campus.

My role as Art Director for this campaign included close creative collaboration with Senior Copy Writers, Junior Designers, Print production and UX designers. We created a clever in-branch experience that demonstrated that by combining a campus I.D. with a debit card students, faculty and staff can enjoy more on and off of campus. My main responsibilities were creative concepting, presentations, layouts, sourcing photography, and development.

Video Display

In-Branch Poster Displays